posted by hot news on Sep 28

So, why is buying a MLM lead list a bad idea? Some may say it really works, and is worth spending money on a list of leads even if it just puts 1 or 2 people in your business opportunity. Really? Let’s say you buy a list with 100 people on it for $50.00. You call them all up and end up sponsoring 4. You rejoice because you sponsored 4, after all, it is a numbers game, right? Wrong!

This is one main reason why buying a lead list is bad. It treats people as a number and not as a person who is looking for a good opportunity that can change their lives. Secondly, it produces a pee-poor attitude in you, the recruiter, who cannot see them as anything else but a number that benefits you. Shame on you and your upline. They taught you wrong.

Third reason is this. You do not know anyone on that lead list. You are starting off in the same disposition as a spammer. What benefit does that give you? Wouldn’t you rather have a lead list of 100 people that you generated, instead of bought. Now you own that list, and everyone on that list has searched for you and given you that ownership. This means if 4 out of the 100 become part of my business, and the other 96 do not, I have not lost anything. I still have 96 people that have ascribed value to me and trust because I gave them something that benefited their lives. I can still have the potential of making money with them in other things I can offer aside from the MLM opportunity. Understand?

Many already have an opportunity they are involved with. I may end up just becoming an information coach to them helping them do their business better. A list is built when we build relationships with people over time and when we can become a trusted, valuable, reliable source of beneficial. A lead list is a relationship list of mutual benefit between parties. Friendships are established that last for many years to come. See, these people on my list are not numbers, they are people with hopes and dreams, aspirations, and families. They hurt, they laugh, they sing, they suffer and abound, just like us!

So, what type of list do you have?

Article written by Joseph Young, freelance writer, developing artist and MLM coach.

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