posted by hot news on Aug 31
So you’ve heard link building is what you need to rank your website on the first page of Google.
Link building is very important, and probably counts for more than 60% towards top rankings. Before you do any managed link building, one of the most important things you can do before departing with your money is a keyword research exercise.
Important: Your ultimate objective shouldn’t be just to get lots of traffic to your site from high rankings (although this is important), but instead should be to get a high sales conversion. Having a #1 listing in Google means nothing unless you can convert visitors to your website into satisfied customers or have them at least take a next desired action like filling out a form.
The more targeted and specific your chosen keywords are, the greater the chance that visitors to your site will find what they are looking for. Determine what it is that they need, what problems they have, and what solutions you can offer to help them.
So how do you find the most relevant keywords for your site?
There are some tools that you can use, with out you having to type in all the keywords in Google..By using the following keyword tools,WordTracker (http://www.wordtracker.com) Keyword Discovery and Word Tracker are effective tools and work by analyzing the true search habits of people on the Internet.
Some free available tools areGoogles Insight Tool (http://www.google.com/insights/search/)
To hire an SEO professional contact www.Rankability.co.uk
Before you do anything else you should first brainstorm and make a list of all possible words and phrases that you think a customer may use to find your products and services.
Don’t include industry jargon, acronyms, or buzzwords that only experts in your industry or marketers would know. You can also use these tools to estimate beforehand how much traffic you can potentially expect to receive so it is an invaluable tool for general business research. Here are some tips when using these tools.Identifying some of the “longer tail” secondary and tertiary search phrases that you should be able to optimize for fairly easily. Export your results to Excel where you can then easily sort your data into decreasing volume order.
Next, Find your Primary Keyword Phrase?
Ideally, you have a single keyword phrase that sticks out from the rest that best represents the category of service, product, or information your website provides.In general, this will be your most generic and most competitive phrase, thus it will also be the most difficult to rank well for.
Now find some more specific keywords that are related to yoru primary keyword.These phrases will be used on your specific product or lower category pages.
For example, let’s use a website that sells vegetable seeds online:
Primary Keyword Phrase: “garden seeds”Specific variations: “home garden seeds” “vegetable garden seeds”
See how the Primary Keyword Phrase is contained within the more specific phrases? This is the perfect situation. Realistically, how difficult do you think it would be to get a top ranking for, say “gadgets”, “web design”, “cars” or “insurance”? You’d be competing with millions of other web pages and with websites that have been around a lot longer. The secret is to go for verticals and less competitive searches.
List your Secondary Keywords
These are your Secondary Keyword Phrases that, while also highly relevant to your website or business, are not searched on as frequently as your Primary Keyword Phrase. Using the example above, here are some Secondary Keyword Phrases for “vegetable seeds”: Secondary Keyword Phrases: “vegetable seeds” “organic vegetable seeds” , “garden vegetable seeds”, “vegetable seeds plants”, “vegetable seeds catalog” “new potato vegetable seeds”
Secondary Keyword Phrases should also be used on your site, just not as frequently as your Primary Keyword Phrase.
Specialized Keyword Phrases Convert Better The more specialized or targeted your keyword phrase is, the more targeted your audience, the more qualified the potential traffic, and hence the greater the potential sales conversion rate will be on your site. Do not discount keywords just because KeywordDiscovery or WordTracker shows a low traffic value – singly they may not bring much traffic but collectively they can. A large percentage of search is very targeted and specific using multiple words – this is called the “Long Tail” search term. Don’t try to rank highly on one-word and even competitive 2-word phrases – instead try 3, 4 and 5-word phrases. These are a lot easier to rank well for because the majority of your competitors are all chasing the same generic words and aren’t thinking about digging deeper. One easy way to get more specific is to put a geographic modifier in the keyword phrase (if applicable to you). If you are an insurance advisor in London for example, stop trying to optimize for the competitive “insurance advisor ” phrase and instead try for “insurance advisor london” since your business is confined to that geographical area anyway. In short, focus on depth, not breadth on your site.